June, 2009

Mapleweb Creative Marketing is pleased to announce that we are now offering broader and more result-oriented Social Media Marketing Services.

Social media marketing is the latest Web 2.0 online marketing strategy that, if used well, can increase brand exposure, generate thousands of new website visitors, and create natural back-links to improve search engine rankings. Social media marketing involves the use of a diverse set of methods to generate publicity and promotion through Social Media, Online Communities, Discussion Forums, Video Websites and other Online Media Channels.

Social media marketing has turned the web optimization market upside down in the last few years, and it has the power to literally make or break search engine optimization (SEO) and internet marketing campaigns for any website.

Below is a detailed list of social medias that we use in social media marketing

Online Communities

Online communities and networks, like Facebook, Myspace, and Twitter, are very important social media marketing tools that can be used to establish strong brand identity, customer loyalty and a large fan base. These online communities are also very helpful for business development and are immensely beneficial in reaching a broad customer base, thus giving your business greater online exposure.

Online communities are a great source of engagement between the brand and its customers, and they provide an excellent platform for conversation. At Mapleweb Creative Marketing, we make effective use of these online communities not only to get the best online exposure for your business, but also to acquire new visitors for your website and back-links that play a vital role in achieving good search engine rankings

On-Page Optimization

On-Page Optimization is the main focus of all good SEO Experts in the modern competitive Search Engine marketplace. On-Page Optimization ensures that a website is Search Engine Friendly and can be crawled easily by Search Engine crawlers. There is no doubt that getting good Search Engine visibility is very difficult without On-Page Optimization. At Mapleweb Creative Marketing we achieve On-Page Optimization by employing following techniques:

• Web Page Optimization
• Content Optimization
• Image Optimization
• Internal Linking Optimization
• W3C HTML Validation

Social Bookmarking Websites

Social bookmarking websites, such as Digg, Del.icio.us, Reddit, Propeller, Blinklist and Technorati (to name just a few), provide their users with the ability to tag, upload and vote for interesting content, and they also have the power to send thousands of visitors to well-promoted sites. Social bookmarking websites play an important role in effective social media marketing. Not only can social bookmarking websites generate a huge amount of traffic, they can also get significant back-links for your website.

At Mapleweb Creative Marketing, we develop and employ social bookmarking campaigns for your website that will get you links, attention and a massive amount of traffic. Our campaigns will ensure a strong online presence for your website, thus establishing a strong competitive advantage for your business.

Discussion Forums

Discussion Forum Promotion is another technique of social media marketing that is used to gain popularity on search engines. Discussion forum promotion is the process of promoting your website on related and niche-discussion forums and boards. It helps to create awareness of your product or service and generates substantial traffic to your website. At Mapleweb Creative Marketing, our social media marketing services also include niche-discussion forum promotion.

Press Releases

As social media marketing tools, press releases are very beneficial for SEO and internet marketing, since they attract a lot of interest for products and services. Press releases greatly enhance a company’s profile and make it possible to reach a wider audience. They provide back-links to websites and also have the potential to appear in SERPs (Search Engine Result Pages) themselves. At Mapleweb Creative Marketing, we offer press release services that not only get the information out about your company, but also make your name highly searchable on major search engines.

Video Websites

Making a video and submitting it to popular video websites, such as Youtube, can yield a great amount of traffic for your website. Being the largest video-sharing website to date, Youtube has a very wide reach, and any video uploaded to the site has the potential to gain millions of viewers.

In video developed for marketing, it is acceptable to embed a URL at the end, but direct selling should be avoided in video marketing as it does not make a good impact on the viewer. At Mapleweb Creative Marketing, we consider all the factors that play a vital role in the effectiveness of video marketing.

Videos are one of the most popular and important social mediums available. Currently, video blogging is also being used as a new social media marketing tool. If used effectively, videos can get your message across to a very broad audience in a very creative way. Given that videos provide an interactive way to promote your products and services, we can make video marketing work for your business. At Mapleweb Creative Marketing, we provide video production and video marketing services customized to your business needs.