Effective and proper use of images and text in web design is critical because over or improper use of any of them can put off the visitor, which could result in higher bounce rate for the website. Make sure that all the images and text you use on the website are speaking for your company or business and are delivering the business message in an effective manner. Don’t forget to use action text.
Another important thing to keep in mind while using images and text in design is that simplicity should not be compromised. Not so long ago web designers tend to fill every available space up with stuff (text, images, videos etc.) and empty space were thought of as wasteful but now it has all changed with Web 2.0. Simplicity is very important part of Web 2.0 design strategy which stresses the need for more focused, clean and simple design.