Simplicity is a Web Design concept which stresses on great and effective use of spacing in design. Not so long ago designers tend to fill every available space up with stuff and empty space were thought of as wasteful but now this has all changed with Web 2.0. Simplicity is very important part of Web 2.0 design strategy which stresses the need for more focused, clean and simple design.
It is a common phenomenon that if you have two solutions for a problem, than simpler one is better. Same implies to Web Design. Simplicity means removal of unnecessary website components, without sacrificing effectiveness. It makes things clearer, and more elegant and upmarket.
Best example of simplicity is to be seen in the ads for big brands in magazines because these tend to have a lot of empty space used as an element of design. Usually same can be seen on the websites of big brands where simplicity is the most important factor and empty space is used very effectively.
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