Following points can help you in optimizing Web Design to reduce the bounce rate of your website,
Web Design Cross Browser Compatibility
Ensuring Web Design Cross Browser Compatibility is one of the most important tasks before making your website online. Because looking your website in Firefox, you might think that your site looks great and ready to go, but then you check it in Internet Explorer (IE) and see that everything is broken. A website visitor could be using any Browser, and if the website is not looking fine in that Browser then he/she would leave immediately, which results in higher bounce rate.
In order to reduce the bounce rate for any website, make sure that your website works across Browsers before making it online (certainly in most popular Browsers like IE 6, 7, 8, Firefox 3, Safari 3, Google Chrome and Opera). Some Cross Browser Compatibility issues could not be eradicated completely but eventually your website should not be pixel perfect in all Browsers, just make sure that most of the things are working in all, and the website visitors should not see any problems.
Lack of Clarity
Most website visitors are put off due to lack of clarity in website information and navigation, which results in higher bounce rate. Make sure your website information is very clear and website navigation is user friendly.
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