A solid website design is spontaneous, easy to use, looks terrific as well as suits the target demographic. However, a poorly designed website will push away potential customers. And a web design isn’t just graphics and content baked in the oven, but also how impactful it is on the SEO, google rankings, site visitor’s behaviour and brand perception. In the past, websites were only meant for desktop users but now as half of the world’s web traffic is generated via mobile phone, web designing serves this community too.
Designing the interface and user experience, authority and SEO sums up the functionality of web design. It’s all about carving out the perfect schema for your business. This means you can’t just hand over your web design project to ANY company that fits your budget. This can have long-lasting ramifications if not executed well. Thus, the value of an experienced consultant becomes evident.
Factors to consider when finalizing a web design company:
- Type of website:
Let’s say you are a local E-Commerce business then simply put, your business model will completely vary from that of an international switchgear manufacturing firm. Therefore, you will need to hire a company that is well versed with the dynamics of your relevant industry, knows what goes where on your website and highlights to the customers why you might be a better option than your competitors.
- Determine compatibility:
It’s always a joy to work with like-minded people who share the same value and ethics. It can although be frustrating to hire someone that doesn’t value or listen to your ideas since in the end you are the owner and you’ll want only what’s best for your business. Always weigh in credibility and trust when choosing your business partner, who’s only takeout isn’t the money but believes in retaining clients through value and support. As only carefully catered partnerships can thrive in the long run.
- Determine the degree of support needed:
A website is NEVER in a static condition, there are always last-minute changes, or little things like password resetting, establishing an email list etc. And if you’re a new bee in the online business community then you will be heavily relying on your web design partner to scale your business. Another important element is ‘hosting’ in short it’s your virtual space to store data and files accumulated from your website. Hosting is crucial as you’ll want your website to be live 24/7, thereby don’t watch out for costs in this section. Instead, focus on the value and return it will provide.
- Experienced marketing team:
No matter how great the website or product, it would all be rendered useless if your partner can’t help you market it. Therefore, it’s key that your partner has a prolific marketing experience and knows how social media and search engines display information from websites, and how the use of active digital marketing can boost your website’s performance.
- Value for money:
Your web partner should have hands-on experience with content management systems like WordPress, Drupal and Magento, and where your site will be hosted. In case, the company suggests 10min DIY software like Weebly, Square Space or Wix, you know it’s time to start looking for an alternative. The agency you’re onboarding should be well aware of a responsive web design – website optimization for every device and conversion-focused web design. Choose a company that is customer-oriented more than money-centric, so that they’ll stick around to provide support for the inevitable glitches.
- Verifying before finalizing
Ask your web designer for their profile and published active websites. Thoroughly review their prized list of clientele as this will give you an overview of the company’s track record, how long they have been in business, their work quality and whether they are capable of fulfilling their claims. Never settle in for screenshots as they might turn out to be fake. You can’t hire web design companies often only to describe the nature, vision, and goals of your business from scratch. Therefore do yourself a favour and make a sound decision now to save yourself from the fuss later.
Running a business in itself can be an intimidating task, let alone having to babysit a web development team. Therefore, carefully evaluate the risks and benefits associated with your partnership. Seeking word of mouth, from fellow business friends might also prove to be fruitful as they have already experienced the highs and lows of hiring a web designing company.