When looking at your website and deciding on whether to invest in website redesign, you need to ask yourself a few questions that whether your current website is capable of fulfilling all your objectives? Is it fresh and user friendly? Is it search engine friendly? If the answer is no then your website needs a thorough redesign and it is well worth investing money in that case, because there is no point in having a website which is yielding nothing for your Business.
If you think that just having a website with no regular improvement is enough to make you successful on the Web then you need to correct yourself because all the marketing pundits agree that websites should be refined and improved regularly in order to not only retain the visitors attention but also to retain good Search Engine visibility and exposure. The websites with regularly updated and quality content appear well on Search Engines. Other than that the updated content should engage the visitors too, and should ensure that they keep coming back for more..