Consider following points for optimizing the Web Design in order to reduce the bounce rate for your website,
Typography in Web Design
Text is the most common element of web design, and often its placement and typography is overlooked. But text should be given its due importance otherwise the effectiveness of whole design is disturbed. In text typography things like font and font size should be selected carefully. Different types of fonts say different things about a web design. Make sure you are using the right font according to your site requirements.
In typography of the text, font size is also very important because it is important to realize the fact that text is meant to be read, not just a design element to be looked at. Make sure your font sizes are consistent throughout and large enough to be read.
Alignment in Web design is also a very important factor which ensures greater effectiveness of design. Alignment should be consistent throughout the website, for a more polished and creative look.
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